I’ll preface this by saying I found it really hard to find websites with good colour schemes for this week’s journal post – apparently, a lot of the websites I frequent rely on the good old black and white. The ones that did use colour weren’t ones I would judge as ‘good’ – but here we have my final three choices.
This website for selling houseplants have gone for three main colours on their site and wider branding: a pale peach, a dark green, and a pale mint-green. All three colours are muted, calm and consistent throughout the site.
The main text is generally in the dark green, with some accent-text being highlighted by the lighter green, and the peach providing a contrast colour to either add structure to the page, or to draw the user’s eye to a call to action, such as an input field. There’s a lot of white space on this website, which aids the site’s sleek, unfussy feel. I’d even go as far to say that this helps their chosen colours stand-out, and feel clean, without becoming too muddy or lifeless.
These soft colours come across as sophisticated, whilst the pop of pink against the greens adds a bit of fun, even a youthful feel to the site. The green of course might speak to the plants they are literally selling on the site, so in turn it might seen the obvious choice, but the particular cool-toned shades they’ve chosen here are a relaxing, stylish version.
How could you have sun in your pub’s name, and not use yellow on your site?
What I think this pub have done very well on their website is in their choice of yellow, without veering into the sickly-looking territory – a common hazard from using yellow, in my opinion. I think they get away with this because of the homepage’s overall simplicity – the illustration and text on the page still have plenty of room to breathe, without overpowering the user’s eyes.
Notedly, this is the only part of the website that has this much yellow – the rest of the site makes use of the remaining colours in the palette, and sets this against a soothing off-white sand-stone coloured background. Thank goodness for this, as I don’t think the experience would be the same at all if all the pages were to use this much yellow – as a result, this homepage is still able to stand out, without overpowering the remainder of a users’ visit to the site.
The rest of their palette makes use of a generally warm palette, punctuated with a soothing and muted teal right at the end. At first, I wondered if this seemed perhaps a bit too random, almost ‘tacked on the end’ as in the below list, but flicking through the various menu pages, I think it’s a nice accent colour that still works against the rest of the palette. There’s still a warmth to the colours they’ve chosen – mimicking the cosy warmth people like to associate with going to a country pub. I like the small touch that the menu pops up in that stronger yellow shade again, to echo the homepage. It’s seems a small choice, but I think it strengthens the palette’s cohesiveness.
I’m a sucker for blue anyway, but I love the Ceviche restaurant’s bright turquoise blue. There’s something immediately peppy and cheerful about it, particularly against when displayed to starkly against the white and off-white website backgrounds. It feels bold, fresh and a little bit in-your-face – which, if you’ve ever been to the restaurant, is a good match for how the restaurant itself feels.
For such a bold colour choice, I think they’ve made a good choice in how they use it – such as on the menu pages, where there’s a relatively small amount of white text, so it doesn’t totally overwhelm the reader. I think this is a good example of using such a bold colour, without going overboard. I think they’ve made good use of their chosen images on this section, as well – they’ve clearly chosen images that either contrast or play nicely against the blue half.